Big Data a tool, not an end: Weber talks to InformationWeek

Steve Weber recently talked to InformationWeek about the pitfalls of thinking about Big Data as a purely technology initiative and not thinking enough about the value you are actually going to create for customers.  While experimenting your way to an answer might work, it's certainly not the most efficient and advantaged approach to take. Read more at http://www.informationweek.com/big-data/big-data-analytics/big-data-has-exhaust-problem/d/d-id/1278765